What You Should Know About Selling Print

What You Should Know About Selling Print

If you are a passionate artist, you understand the effort and time designing and painting takes. Despite that, selling your work gives you satisfaction and joy apart from financial gain. Before technological evolution, artists would design, paint, sell their pieces and begin the painting process all over again.

This was not only tedious, but meeting customer demands was a huge challenge. Today, however, artists can easily print their paintings and distribute their work widely with minimal struggle.

What’s more, artists stand to earn long term returns from their printed paintings. There are numerous easy, less costly, and less complex printing methods available in the market today. Here is what you need to know about selling your prints.

Comparing Print and Painting

Your original painting will appreciate in value compared to a print out of the same. However, original pieces are expensive and many buyers cannot afford them. Further, this limits your capability, earnings, and restricts you to a small market.

Printing your paintings not only helps your brand grow by reaching a wider audience, but it also avails your products at a reasonable price. Even then, some customers will insist on having original paintings which will be beneficial to your project. You can invest proceeds from your original paintings to creating prints.

Pick the Right Prints

Conduct research on artworks you intend to create prior to embarking on the project. Analyze all expenses involved and where possible, exhibit your work in art exhibitions and gallery shows and read through customer feedback. Establishing what your customers like most will help you print the right paintings for your audience.

Types of Products and Price Points

When determining your preferred print size or what your customers desire, consider the frame sizing. Having a wide variety of print sizes will help you reach more potential customer’s price points rather than reproducing a single size. Determine how you’d like to sell them. Do you intend to frame them or sell them without frames?

Or do you wish to have them in both forms? There are various factors that can determine the cost of your prints such as, product cost, and scan cost. Calculate all your expenses and double the price to get the direct to customers basic price and establish shipping expenses in advance.

After paying your initial setup expenses out of your sales, you’ll only remain with printing costs and with continued sales, your profit margin will increase. Today, you can market and sell your prints in various places such as galleries, local shops, exhibitions, social media platforms, and on your website.

Promote your prints on your various social media platforms and your potential customers will be willing to Buy Poster Prints Online. You can also have a wholesale price for your customers who are interested in purchasing them for retail purposes.

Giclee Printing

Giclee printing involves using large drum scanners to scan an original painting. Assuming the original painting is too large to take off its stretchers, an artist should incorporate the services of a professional photographer who then creates a big format transparency of the painting.

Giclee prints preserve the tones of the original painting. Artists will then have to review color proofs before the printing process is initiated. Inks used in Giclee printing are light-fast and are durable enough to last for more than 25 years when well maintained. Artistes can choose to have their prints done either on canvas or paper in their preferred sizes. Printing on canvas is more advantageous as you can easily roll them for mailing without creasing. However, a canvas printer can have a minimum frame size hence limiting the size of your prints.

Have Limited Editions

You can restrict some prints to create limited editions by printing a specific number of pieces. While you don’t have to print them at once, you can keep track of the total number of the already sold pieces. Still, you can have them numbered and autographed and include an authenticity certificate in each piece to maintain uniqueness in an overly competitive market.

Finally

Technology has transformed the way artists design, paint, and make print outs of their work. Conducting research and understanding the current trends helps you create unique pieces that your existing and potential customers will appreciate.

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